ODW Survival Crash Course in Idea Generation

The language of ideas: professional idea generation and idea development


With this course you’ll learn:

  • The language of ideas and to use ideas as a default intermediate thinking step in dealing with open-ended projects and on-the-job complexity
  • To discover your highly intelligent right brain and uncover your unique signature thinking style
  • To combine creative thinking, critical thinking, and complex problem solving to become independent in your original thinking

Teaching professionals.

Marijn van der Poll

Marijn van der Poll

Industrial designer, strategic advisor, author, lecturer and partner at design firm vanderPolloffice
His work is part of the collections of amongst others the Victoria & Albert Museum in London and the San Francisco MOMA. He advises governmental organizations like the Dutch Ministry of Infrastructure on social design and innovation. He is a former ambassador of the internationally renowned Dutch Design Week and a permanent faculty member at the Design Academy Eindhoven. He holds a BA in Industrial Design from the Design Academy and a MSc from the University of Nebraska.

Course information

  • Eindhoven
  • 1 module of 1 day
  • 09/12/22


The investment is €895,- (excl. VAT) per participant.

Included are a book, and a certificate of completion

About the One Day Workshop - Survival Crash Course in Idea Generation

Your left brain has received over 20 years of training developing clever tools such as math, language, and science. However, your right brain has received zero years of training. 
Therefore when faced with every day, open-ended, slightly more complex questions, we often end up staring at a canvas or clutching small pieces of sticky yellow paper.
For all of the business processes that deal with complex issues, we have overlooked the fundamental element of it all, 'the idea'.
Generating and developing ideas is not a mystical talent but a common skill with a finely tuned instrument, you. This course will show you how to harness the power of ideas. In short, it will ensure your career survival.

Course: One Day Workshop - Survival Crash Course in Idea Generation


“Refreshing perspective on ideas and an effective tool to methodize the process of generation of ideas”. R&D engineer at IMEC, High Tech Campus

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One Day Workshop - Survival Crash Course in Idea Generation

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Practical information.

For whom

This is a universal skills training for professionals; it is not specifically targeted at creatives. You have increased autonomy in your work and that autonomy comes with responsibility. That includes being responsible for complex projects and open ended assignments. The key to processing these complex issues is the idea. Developing ideas is not a talent but a skill equally useful to a systems engineer, a civil servant or a sales professional.


After completing the full training, you will receive proof of participation.  




Location & Dates

High Tech Campus Eindhoven.
Dates 2022

9 December

 Group size 

A maximum of 15 participants 

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