Leadership in Product Innovation

Focus on short time to market
and crossing the sales chasm!


With this course you’ll learn:

  • Get a holistic and integral view on product innovation
  • Achieve short time to market and crossing the sales chasm
  • How to make sound decisions using a framework with trade off rules.
  • How to organize this sustainable into the project and your total program

Teaching professionals.

Bert van Appeven

Bert van Appeven

Owner van Appeven | Idea to Business
Expert in Product Innovation Management with international experience in R&D, Strategic Business Unit and numerous New Product Introductions in national sales operations, both in consumer and business to business markets. Passionate about Lean Product Development: bringing Flow into Product Development by applying “heartbeat” and “pull”.
“I have got to know Bert van Appeven as a very capable senior leader who combines result-orientation with excellent people management skills. He quickly adapts to new organizations and brings out the strengths of the processes and teams as well as identifies improvement areas. His broad experience in product innovation makes the difference and he can lead teams to sustained success and customer satisfaction. His sense of humor always made me laugh!”
Monique Musch

Senior Director R&D Strategy & Operations Thermo Fisher Scientific.

Course information

  • Eindhoven
  • 2 modules of 2 days (First and third day till 21.00 hrs)
  • First session: 02-03/02 & 15-16/02, 2023
    Second session: 08-09/06 & 29-30/06, 2023


The investment is € 4.850,- (ex. VAT) per participant, including course materials, lunch and refreshments and dinner on the first and third day.
Included on request: half a day consultancy/coaching per participant

About the course Leadership in Product Innovation.

High investments are done before the introduction of a new product. From then it can take years till the break-even point is reached, let alone financial targets as Gross Margin or Operating Profit. 

Achieving short time to market and crossing the sales chasm are therefor crucial for success. This is what you will learn in this course.

But how do you achieve speed and business acumen in your innovation projects? There are so many gurus, buzz words and methodologies that claim to be the silver bullet for delivering better products faster to the market.
Just a few: Agile, Matrix Management, Lean Innovation, Minimum Viable product, Fuzzy Front End.

Each has its core value, sometimes however more time is spent to prove one’s own right than to smartly combine the principles in an overall, business driven framework. And the latter you will learn!

The teachers have a pragmatic and no-nonsense approach and make things not unnecessarily complicated. They will share with you what works and what not. They have many years experience from the project trenches (in R&D, production, service innovation, product marketing and sales) in the Netherlands, the USA and Germany. Many best practices from High Tech, Automotive, MedTech and Biotech will be shared with you. 

Course: Leadership in Product Innovation.


Do you want to understand why todays Project Management can disturb the flow in modern Product Innovation? 


Do you want to learn how to turn the Fuzzy Front End into the Fast Front End? Two of the many topics that will be part of the training.


Leadership in Product Innovation

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Intended for

The course is intended for:

• R&D managers
• Engineering managers
• Senior Project Managers
• Entrepreneurs, Start & Scale
Up leaders
• Product Line managers
• Program Managers
• Product Development
• Portfolio & Marketing
• Product Managers
• Business and sales
• System Architects
• Innovation managers
• University and bachelor


The content is grouped around 5 blocks:
• Fuzzy Front End & Project definition
• System Architecting
• System Design & Engineering
• Industrialization
• Sales and Servitization
• Connecting R&D to business strategy
• Steering the project on business value
• Using the business case to take business driven project decisions
• Portfolio and program management
• Steering on speed: Understanding why Cost of Delay is much higher than project cost
• Managing the Fuzzy Front End and turn it into the Fast Front End
• Marketing and Sales involvement in the early phase
• From product to program architecture
• Team organization and leadership
• Matrix management
• Pros and cons of Stage Gate processes and a better alternative
• Comparing start up and corporate environments
• Why conventional Project Management disturbs the flow in modern Product
Development and: what works better
• Cadence to get flow and speed
• Defining the MVP, validating the “leap of faith”
• Effective marketing and selling of a new product
• Servitization

For more information, visit the website.

Location & dates


Eindhoven – High Tech Campus 29 

Dates 2023

Group I:

Block 1: 2 February & 3 February 

Block 2: 15 February & 16 February


Group II:

Block 1: 8 June & 9 June

Block 2: 29 June & 30 June


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Take the next step in your personal development.