Course information

  • Eindhoven
  • 4 days

  •  08-09/06 & 29-30/06, 2023

Investment

De investering bedraagt € 4.850,- (ex. BTW) per deelnemer, inclusief cursusmateriaal, lunch en versnaperingen en diner op de eerste en derde dag.
Inbegrepen op aanvraag: een halve dag consultancy/coaching per deelnemer
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Curious?

Talk to our academy advisor

Over de cursus Leiderschap in Productinnovatie.

Hoge investeringen worden gedaan voor de introductie van een nieuw product. Vanaf dan kan het jaren duren voordat het break-even punt is bereikt, laat staan financiële doelstellingen als brutomarge of bedrijfswinst.

Het bereiken van een korte marktintroductie en het overbruggen van de verkoopkloof zijn daarom cruciaal voor succes. Dit is wat je leert in deze cursus.

Maar hoe bereik je snelheid en zakelijk inzicht in je innovatieprojecten? Er zijn zoveel goeroes, buzzwoorden en methodologieën die beweren de zilveren kogel te zijn om betere producten sneller op de markt te brengen.
Slechts een paar: Agile, Matrix Management, Lean Innovation, Minimum Viable product, Fuzzy Front End.

Elk heeft zijn kernwaarde, soms wordt er echter meer tijd besteed aan het bewijzen van het eigen gelijk dan aan het slim combineren van de principes in een algemeen, bedrijfsgestuurd kader. En dat laatste leer je!

De docenten hebben een pragmatische en no-nonsense aanpak en maken het niet onnodig ingewikkeld. Ze zullen met je delen wat werkt en wat niet. Zij hebben jarenlange ervaring vanuit de project loopgraven (in R&D, productie, service innovatie, product marketing en sales) in Nederland, de USA en Duitsland. Veel best practices uit High Tech, Automotive, MedTech en Biotech worden met u gedeeld. 

Bert van Appeven-1


With this course you’ll learn:

  • Get a holistic and integral view on product innovation
  • Achieve short time to market and crossing the sales chasm
  • How to make sound decisions using a framework with trade off rules.
  • How to organize this sustainable into the project and your total program

Teaching professionals.

Bert van Appeven

Bert van Appeven

Owner van Appeven | Idea to Business
Expert in Product Innovation Management with international experience in R&D, Strategic Business Unit and numerous New Product Introductions in national sales operations, both in consumer and business to business markets. Passionate about Lean Product Development: bringing Flow into Product Development by applying “heartbeat” and “pull”.
“I have got to know Bert van Appeven as a very capable senior leader who combines result-orientation with excellent people management skills. He quickly adapts to new organizations and brings out the strengths of the processes and teams as well as identifies improvement areas. His broad experience in product innovation makes the difference and he can lead teams to sustained success and customer satisfaction. His sense of humor always made me laugh!”
Monique Musch

Senior Director R&D Strategy & Operations Thermo Fisher Scientific.

Course: Leadership in Product Innovation.

Outcome

STAP button EN

Do you want to understand why today's Project Management can disturb the flow of modern Product Innovation? 

Do you want to learn how to turn the Fuzzy Front End into the Fast Front End? Two of the many topics that will be part of the training.
Interested?

 

Leadership in Product Innovation

Yes, I'm joining.

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HI-PM1 Project Management Masterclass

Project Management System Engineering

This course will teach you the essence and application of project management and Agile leadership. 

Wim Schouten
Wim Schouten
Sr. Project Manager
  • Eindhoven/Enschede
  • 4 modules of 1 day
Learn more about this course
Explore more

Content.

Intended for

The course is intended for:

• R&D managers
• Engineering managers
• Senior Project Managers
• Entrepreneurs, Start & Scale
Up leaders
• Product Line managers
• Program Managers
• Product Development
Managers
• Portfolio & Marketing
Managers
• Product Managers
• Business and sales
developers
• System Architects
• Innovation managers
• University and bachelor
professors

Content

The content is grouped around 5 blocks:
• Fuzzy Front End & Project definition
• System Architecting
• System Design & Engineering
• Industrialization
• Sales and Servitization
Content
• Connecting R&D to business strategy
• Steering the project on business value
• Using the business case to take business driven project decisions
• Portfolio and program management
• Steering on speed: Understanding why Cost of Delay is much higher than project cost
• Managing the Fuzzy Front End and turn it into the Fast Front End
• Marketing and Sales involvement in the early phase
• From product to program architecture
• Team organization and leadership
• Matrix management
• Pros and cons of Stage Gate processes and a better alternative
• Comparing start up and corporate environments
• Why conventional Project Management disturbs the flow in modern Product
Development and: what works better
• Cadence to get flow and speed
• Defining the MVP, validating the “leap of faith”
• Effective marketing and selling of a new product
• Servitization

For more information, visit the website.

Location & dates

Location

Eindhoven – High Tech Campus 29 

Dates 2023


Block 1: June 8 & 9

Block 2: June 29 & 30