Course information

  • 1 day
  • 12 June 2025

Investment

The investment is €4,950 (excluding VAT) per participant.

Including course materials, lunch and refreshments, and dinner on the first and third day.

Included upon request: half a day of consultancy/coaching per participant.

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Organizational Design for Tech Innovation

High investments are made for the introduction of a new product. From then on, it can take years before the break-even point is reached, let alone financial objectives such as gross margin or operating profit.

Achieving a short market introduction and bridging the sales gap is therefore crucial for success. This is what you will learn in this course.

But how do you achieve speed and business insight in your innovation projects? There are so many gurus, buzzwords, and methodologies that claim to be the silver bullet for bringing better products to market faster. Just a few: Agile, Matrix Management, Lean Innovation, Minimum Viable Product, Fuzzy Front End.

Each has its core value, but sometimes more time is spent proving one's own point than smartly combining the principles in a general, company-driven framework. And that's what you'll learn!

The instructors have a pragmatic and no-nonsense approach and don't make it unnecessarily complicated. They will share with you what works and what doesn't. They have years of experience from the project trenches (in R&D, production, service innovation, product marketing, and sales) in the Netherlands, the USA, and Germany. Many best practices from High Tech, Automotive, MedTech, and Biotech will be shared with you.

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Results

Do you want to understand why today's Project Management can disturb the flow of modern Product Innovation? 

Do you want to learn how to turn the Fuzzy Front End into the Fast Front End? Two of the many topics that will be part of the training.
Interested?

Bert van Appeven-1

Organizational Design for Tech Innovation

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Learnings

  • Get a holistic and integral view on product innovation
  • Achieve short time to market and crossing the sales chasm
  • How to make sound decisions using a framework with trade off rules.
  • How to organize this sustainable into the project and your total program

Teaching professionals.

Bert van Appeven

Bert van Appeven

Owner van Appeven | Idea to Business
Expert in Product Innovation Management with international experience in R&D, Strategic Business Unit and numerous New Product Introductions in national sales operations, both in consumer and business to business markets. Passionate about Lean Product Development: bringing Flow into Product Development by applying “heartbeat” and “pull”.
“I have got to know Bert van Appeven as a very capable senior leader who combines result-orientation with excellent people management skills. He quickly adapts to new organizations and brings out the strengths of the processes and teams as well as identifies improvement areas. His broad experience in product innovation makes the difference and he can lead teams to sustained success and customer satisfaction. His sense of humor always made me laugh!”
Monique Musch

Senior Director R&D Strategy & Operations Thermo Fisher Scientific.

Content.

Intended for

The course is intended for:

• R&D managers
• Engineering managers
• Senior Project Managers
• Entrepreneurs, Start & Scale
Up leaders
• Product Line managers
• Program Managers
• Product Development
Managers
• Portfolio & Marketing
Managers
• Product Managers
• Business and sales
developers
• System Architects
• Innovation managers
• University and bachelor
professors

Content

The content is grouped around 5 blocks:
• Fuzzy Front End & Project definition
• System Architecting
• System Design & Engineering
• Industrialization
• Sales and Servitization
Content
• Connecting R&D to business strategy
• Steering the project on business value
• Using the business case to take business driven project decisions
• Portfolio and program management
• Steering on speed: Understanding why Cost of Delay is much higher than project cost
• Managing the Fuzzy Front End and turn it into the Fast Front End
• Marketing and Sales involvement in the early phase
• From product to program architecture
• Team organization and leadership
• Matrix management
• Pros and cons of Stage Gate processes and a better alternative
• Comparing start up and corporate environments
• Why conventional Project Management disturbs the flow in modern Product
Development and: what works better
• Cadence to get flow and speed
• Defining the MVP, validating the “leap of faith”
• Effective marketing and selling of a new product
• Servitization

For more information, visit the website.

Location & dates

Location

Eindhoven – High Tech Campus 29 

Dates 2025

One Day Session:

12 June

 

Full 5 day training session:

6/7/19/20/21 November