Author Ivo Aarninkhof uses his experience in all those branches of entrepreneurship for a roadmap that has value for innovations at startups, SME's and large corporations. To bring the three greats together as a "Trias Entrepreneurias", Aarninkhof builds a foundation with elements as vision in user needs, critical parameters and measurement system analyses
Author Ivo Aarninkhof shows the untapped opportunities for innovative entrepreneurs thanks to his extensive experience in business and as a volunteer.
The unique part of this book - especially for those who really want to get started - is in the way in which the tough management aspects are mixed with the soft characteristics, that Aarninkhof also got from his experience in the world of volunteering. Precisely by bringing together these seemingly separated worlds the author creates a very welcome innovation in the theories of innovation and change management. With that he shows how with a thought out methodolgy crucial steps can be made to bring innovations to the market in a better and more reliable way. The book makes the reader think about one's own motives and offers new insights to innovate differently. But it also shows how important the "culture of volunariness" is for successful innovations.