Course information

  • 1 day

Investment

The investment is €995,- per participant (ex. VAT).

Included are beverages and lunch. The end result of this facilitated workshop will be shared in a presentation format.

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Curious?

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AI Design Sprint©: Opportunity Mapping

Executives, managers and department leaders can use this expert-guided workshop to pinpoint where Artificial Intelligence and Generative AI can deliver the best ROI and measurable impact across your organization. In one focused session, you and your team members surface quick wins and strategic initiatives, and will leave with a prioritized action plan.

You’ll achieve:

  • Understanding of what AI and Generative AI can do for your business.
  • Map real opportunities across company, departments and processes.
  • Rank by impact & ROI to select your Top 5 initiatives.
  • Decide next steps with a clear, executive-ready plan for your AI roadmap.

How it works (fast & structured):

  1. Preparation: we organize an intake to talk about objectives and how we can mirror your organization structure in our workshop to speed alignment.
  2. Facilitated session: we show you the differences between AI & Generative AI, and will use handy AI Cards© that help explain Artificial Intelligence and Generative AI capabilities with other proven methods to help your team explore, evaluate, and score AI use-cases. No technical background knowledge of Artificial Intelligence or Generative AI is needed. This is a strategic workshop for business leaders.
  3. Prioritize & commit: We help you narrow to the Top 5; and help you choose the best initiatives to act on.

Designed for: Executive leadership teams, department managers, and digital transformation teams.

Practical details

  • Duration: 1 day (onsite/in-company, or on request for remote teams via digital MIRO boards).
  • Team size: min. 3 – max. 6 participants (include a decision-maker).
  • Outcome: Opportunities mapped, impact/ROI assessed, next steps defined.

To get a quick overview of the program and outcomes:

Download Brochure

Do you have any questions? or would you like to discuss the strategic fit or schedule? Talk with our Academic Advisors.

FAQ

  • Do we need AI expertise? No. The session is business-led and facilitated.
  • What do we leave with? A prioritized list of the best possible AI initiatives (Top 5) for your organization, with impact rationale and next steps for your AI roadmap.

  • Is it customizable? Yes, we can tailor the workshop content to your organization and focus areas

  • What’s after this workshop? You can use the results of this workshop as your roadmap foundation. Additionaly, we can offer executive coaching, and help you and your team members with hands-on AI upskilling trainings with practical implementation tracks to build, optimize or automated processes in your organization, or help you discover new AI powered products and services..

*The AI Design Sprint™ is © by 33A and is offered in partnership with Holland Innovative.

Learnings

  • Discover new AI opportunities to drive innovation and streamline operations that are aligned with your company strategy.
  • Get insights into Artificial Intelligence and Generative AI applications without technical expertise.
  • Learn how Artificial Intelligence and Generative AI can boost productivity and add value in many company processes like: R&D, product development, sales, marketing, operations, customer experience, etc.
  • Get insights that will help to define your AI roadmap, aligned with your business goals.
  • Get insights that will help you to: avoid AI project failures, facilitate seamless AI adoption and gain faster stakeholder buy-in.
  • Prepare your teams to further explore and accelerate AI projects.

Teaching professionals.

Tjerja Geerts MBA

Tjerja Geerts MBA

Competence Lead AI & Data Analytics
With deep expertise in AI strategy, data analytics, automation and compliance, Tjerja guides leadership and cross-functional teams to turn ambition into governed, high-value AI solutions. He facilitates structured ideation and innovation to uncover and prioritize use cases, align them with business strategy and regulatory requirements, and shape AI roadmaps and AI-powered concepts that create measurable value. As a strategist and AI innovation facilitator, he helps your teams explore, prototype, and operationalize AI responsibly across your organization.

Results

The AI Design Sprint© : Opportunity Mapping workshop is a must for any executive leader and management team, looking to find new strategic opportunities to future-proof their organization and department processes. In 1 day, you will find the best opportunities where AI can add immediate value, aligned with your company strategy.

AI Design Sprint©: Opportunity Mapping

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What you'll learn

Part 1

Organizational Insights and Opportunity Mapping
  • Validate Structure: Ensure your organizational diagram reflects reality for accurate AI mapping.
  • Identify Pain Points: Pinpoint challenges that AI can solve.
  • Highlight Key Areas: Mark core business areas that drive your company's success.
  • Future-Proof Your Business: Spot opportunities aligned with future goals and growth.
  • Map Existing AI Use: Visualize where AI is already in place to identify gaps.
  • Explore AI Potential: Match AI categories to departments and uncover how AI can improve processes.
  • Assess AI Impact: Evaluate where AI will have the greatest influence on your business.

 

Part 2

Financial Evaluation of AI Opportunities
  • Prioritize Opportunities: Identify the top 6 most impactful AI initiatives for further analysis.
  • Evaluate Financial Gains: Understand the ROI, time savings, and quality improvements from each opportunity.
  • Estimate Costs: Break down implementation costs for each solution.

Part 3

Final Prioritization and Decision
  • Narrow to Top 3: Select the top 3 AI projects based on financial impact and business priorities.
  • Choose the Best AI Initiative: Decide on the most valuable AI opportunity to act on immediately.

Practical information.

For whom

This training is designed for:

  • Executive leadership, C-level (decision makers)
  • Manager/member of the transformation team, (CIO, AI, Digitalization team)
  • Manager of a business department
  • Business & IT consultants

Certificate
After completing the course, participants receive proof of participation. 

Location & Dates

Location
Eindhoven – High Tech Campus 29 

Enschede – The Gallery, Hengelosestraat 500

Dates 

Training dates will be set in consultation with the participants