HI-PM4 Course Conceptual Thinking, the language of ideas

Stuctured, creative idea generation and idea development | 4 days

Complex problems and open-ended projects demand that traditional empirical knowledge, technical skills and job experience be matched with competencies in ‘creative’ thinking and analysis. Traditionally this has been perceived as a talent; it is in fact a skill, just like writing and algebra.

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About the course Conceptual Thinking

The conceptual thinking training is a pragmatic training based on the principle of creative analysis, idea generation and development. The aim is to get a grip on complex projects steering right at the start and structure what is traditionally called the ‘fuzzy front end.’ Everybody brings his own projects and will directly execute the learnings in his project. Supported in live training session as well as on-line learning ….The training perfectly fits in the structure of a typical development process with clear stages and milestones by using the language of ideas..

Subjects of the course Conceptual Thinking

The following topics will be discussed during the Conceptual Thinking course:

  • The language of ideas
  • Learn to activate inspiration at will
  • How to build ideas and develop them into powerful concepts
  • Create transferrable ideas that serve as blueprints for further development
  • How to analyse and process complex problems and challenges
  • How to add value through ideas

Results of the course Conceptual Thinking

During the Conceptual Thinking course you will learn to:

  • Combine creative thinking, critical thinking and complex problem solving with your specialized knowledge and job/life experience.
  • Uncover your signature thinking style and how to apply it to your daily work.
  • Explore and mine for information and learn how to validate insights make your ideas resilient.

For whom

The Conceptual Thinking course is for everyone interested in applying creative thinking as an individual thinking skill. The course is aimed at the individual and developing his or her creative thinking whilst benefitting from the shared group learning experience in doing so. That is why the course is also suited for system engineers, lead engineers, developers, architects.

Setup course

The course Design Thinking consists of 4 days in total ( 1 day + 2x 0.5 days classroom, 12hrs online on our platform, 0.5 day self study)

Locations, dates & schedule

Location: Eindhoven Strijp-s Klokgebouw 50 (office number 243)

Dates 2021
Location: Eindhoven
May 17
June 11
September 13
October 15

Investment course

The investment for the course is € 2.990,- (ex. VAT) per participant, including workshop materials and book, use of the private online platform (web-based) and certificate.


Marijn van der Poll

Marijn van der Poll founded his multidisciplinary design studio in 2000. His work is part of the collections of amongst others the Victoria & Albert Museum in London and the San Francisco MOMA. He advises governmental organizations like the Dutch Ministry of Infrastructure on social design and innovation. He is a former ambassador of the internationally renowned Dutch Design Week and a permanent faculty member at the Design Academy Eindhoven. He holds a BA in Industrial Design from the Design Academy and a MSc from the University of Nebraska.

Certificate / diploma

Participants who have followed the full training receive a certificate of participation.

Method of teaching

The course Conceptual  Thinking is offered live and remote (fully remote possible). The course consists of live sessions combined with individual work, but any other form is open for negotiation.

Group size

Maximum group size: 20

For registration: please contact us at academy@holland-innovative.nl

Training advice?

Would you like to receive more information about this course? Our program managers can tell you more about it! You can reach them from Monday till Friday from 08:30 till 17:00.

T: +31 (0)40 851 4610
E: academy@holland-innovative.nl

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About the Holland Innovative Academy

Holland Innovative helps to develop the competencies of you and your colleagues to strengthen your organization and create growth. Together with renowned centres of expertise such as Eindhoven University of Technology, Twente University, Delft University of Technology and the University of Stuttgart we organize courses, trainings and masterclasses in Project Management, Product & Process Development, Reliability, Data Science and MedTech. We offer both open enrolment and in-company training; tailor-made to fully meet the needs and the strategy of your organization. Coupling these courses with practical experience is important in order to maximise the effectiveness. Where possible, your own cases/data are discussed during our training and/or further explored by coaching on-the-job, project participation and also in the User Groups.

Check the complete training program of the Holland Innovative Academy